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Analyst, Media

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Public Relations
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210622 Requisition #

1.         SUMMARY

NATO’s Public Diplomacy efforts serve a vital function within the Alliance by communicating its purpose and priorities to audiences worldwide. In fulfilling this role, the Public Diplomacy Division (PDD) actively strengthens NATO’s public image, thereby fostering trust in and support for the Alliance. The Division also acts as coordinator for strategic communication activities across all NATO civilian and military bodies and commands.

PDD’s Press and Media Section is the principal point of contact for all media-related issues at NATO Headquarters, including engagement with the media, media policy and doctrine, and media monitoring and analysis. The incumbent will be responsible for providing regular media analysis reviews and assessments.

The incumbent, under the day-to-day guidance of the Head and Deputy Head of PDD’s Media Operations and Special Events, and the overall supervision of the NATO Spokesperson and the Head of PDD Press and Media/Deputy Spokesperson, will provide media assessments and analysis, and will track media for required corrections. The incumbent will also actively contribute to the PDD regular reports on the Information Environment Assessment (IEA), as well as general situational awareness.

2.         QUALIFICATIONS AND EXPERIENCE

ESSENTIAL

The incumbent must:

  • possess a university degree;
  • possess at least 2 years’ professional experience, in public relations, international relations, or media relations;
  • have a good knowledge and understanding of international and political affairs; particularly in the context of NATO;
  • be familiar with the latest developments concerning communication and media assessment tools;
  • familiar possess experience in qualitative and quantitative research methods;
  • demonstrate  strong drafting skills in English, in a professional environment;
  • demonstrate sound political judgment;
  • demonstrate good oral and written briefing skills;
  • possess the following minimum levels of NATO’s official languages (English/French): VI (“Proficiency”) in one; and I (“Beginner”) in the other;

DESIRABLE

The following would be considered an advantage:

  • experience in media monitoring and analysis, including of social media across a range of platforms, preferably gained in an International Organisation;
  • knowledge of other Alliance and Partner languages and knowledge of Russian would be a strong advantage;
  • knowledge of data analysis and statistics.

3.         MAIN ACCOUNTABILITIES

Information Management

Draft media analysis reports to prepare the Secretary General and Deputy Secretary General for media engagements both at NATO Headquarters and abroad. Alert the NATO Spokesperson, the Deputy Spokesperson/Head of PDD Press and Media and Press Officers to inaccurate media coverage in order to enable them to correct coverage or adjust NATO messaging. As directed by the NATO Spokesperson, assess the impact of NATO messaging across a range of outlets following engagement with the media and make recommendations on adjusting NATO’s public posture. Produce regular assessments of the impact of media engagements (press conferences, speeches, op-eds, interviews, etc.) by the Secretary General and Deputy Secretary General and other senior NATO officials, as required. Provide accurate and fast readouts of media engagements by the Secretary General or other NATO officials as required. Draft other written products as required by the Spokesperson and the Deputy Spokesperson/Head of PDD Press and Media. Alert leadership on disinformation and propaganda campaigns targeting NATO. Brief the Spokesperson and the Deputy Spokesperson/Head of PDD Press and Media on key media issues related to NATO. Prepare media analysis briefings to senior NATO staff. Contribute to the Information Environment Assessment (IEA) within PDD, including regular PDD IEA reports to help increase general situational awareness.

Expertise Development

Research and follow all types of media platforms to ensure that media analysis products include all relevant media sources and social media platforms. Contribute to ongoing enhancement of media monitoring and analysis products, including by benchmarking against other International Organisations. Keep up to speed on the latest analytical and assessment tools. Test traditional media, social media and disinformation analysis tools and advise on procurement. Contribute to developing data literacy in the Press and Media section and across the Public Diplomacy Division.  Integrate meaningful data insights into media analysis.

Knowledge Management

Develop and maintain a consolidated database of media analysis products for easy access by PDD’s Press Officers and Media Monitors. Use excellent drafting skills and ensure adherence to the style guidelines for media analysis products, which must be concise, targeted and focused on the evolution of media trends relevant to NATO. Use sound political judgement when making recommendations on adjusting NATO’s public posture based on regular analysis and assessment.

Project Management

Plan and deliver other written products within tight deadlines on breaking news and issues related to the Secretary General’s media agenda. Demonstrate political acumen when selecting news stories and analysing and assessing media trends. Work with other divisions at NATO to deliver briefings for senior NATO staff, up to and including the Secretary General. Work with partner institutions (EEAS, GEC, G7) to exchange expertise related to analyzing and countering disinformation.

Stakeholder Management

Build and maintain effective and efficient working relationships with Press and Media Officers; keeping the service abreast of developments in the relevant topics in the public arena and providing input and recommendations as appropriate. Develop working relationships with other sections in PDD. Represent Press and Media and the Public Diplomacy Division on issues related to Information Environment Assessment, in close coordination with the NATO Spokesperson. Work with PDD, SHAPE and ACT colleagues to build Information Environment Assessment capability that is robust enough to provide meaningful insights.

Perform any other related duty as assigned.

4.         INTERRELATIONSHIPS

The incumbent reports on a day to day basis to the Head and Deputy Head Media Operations and Special Events. He/she operates under the direct authority of the NATO Spokesperson and the Deputy Spokesperson/Head of PDD Press and Media. He/she works closely with other members of the Section as part of a team. He/she will also work closely with the Assistant and Deputy Assistant Secretary General for Public Diplomacy on issues related to Information Environment Assessments. 

Direct reports: N/a

Indirect reports: N/a.

5.         COMPETENCIES

The incumbent must demonstrate:                                                

  • Achievement : Works to meet standards.
  • Analytical Thinking: Sees basic relationships.
  • Clarity and Accuracy: Checks own work.
  • Conceptual Thinking: Applies learned concepts.
  • Customer Service Orientation: Takes personal responsibility for correcting problems.
  • Empathy: Is open to others’ perspectives.
  • Impact and Influence: Takes multiple actions to persuade.
  • Initiative: Is decisive in a time-sensitive situation.
  • Teamwork: Solicits inputs and encourages others.
6.         CONTRACT
 
Contract to be offered to the successful applicant (if non-seconded): Definite duration contract of three years; possibility of renewal for up to three years, during which the incumbent may apply for conversion to an indefinite duration contract.
 
Contract clause applicable:
In accordance with the contract policy, this is a post in which turnover is desirable for political reasons in order to be able to accommodate the Organisation's need to carry out its tasks as mandated by the Nations in a changing environment, for example by maintaining the flexibility necessary to shape the Organisation's skills profile, and to ensure appropriate international diversity.
The maximum period of service foreseen in this post is 6 years. The successful applicant will be offered a 3-year definite duration contract, which may be renewed for a further period of up to 3 years. However, according to the procedure described in the contract policy the incumbent may apply for conversion to an indefinite contract during the period of renewal and no later than one year before the end of contract.
If the successful applicant is seconded from the national administration of one of NATO’s member States, a 3-year definite duration contract will be offered, which may be renewed for a further period of up to 3 years subject also to the agreement of the national authority concerned. The maximum period of service in the post as a seconded staff member is six years.
Serving staff will be offered a contract in accordance with the NATO Civilian Personnel Régulations.
 
NOTE: Irrespective of previous qualifications and experience, candidates for twin-graded posts will be appointed at the lower grade. Advancement to the higher grade is not automatic, and will not normally take place during the first three years of service in the post.
Under specific circumstances, serving staff members may be appointed directly to the higher grade, and a period of three years might be reduced by up to twenty four months for external candidates.  These circumstances are described in the IS directive on twin-graded posts.
 
7.         RECRUITMENT PROCESS
 
Please note that we can only accept applications from nationals of NATO member countries.
Applications must be submitted using e-recruitment system, as applicable:
  • For NATO civilian staff members only: please apply via the internal recruitment portal (link);
  • For all other applications: www.nato.int/recruitment
Please note that at the time of the interviews, candidates will be asked to provide evidence of their education and professional experience as relevant for this vacancy.
Appointment will be subject to receipt of a security clearance (provided by the national Authorities of the selected candidate) and approval of the candidate’s medical file by the NATO Medical Adviser.
More information about the recruitment process and conditions of employment, can be found at our website (http://www.nato.int/cps/en/natolive/recruit-hq-e.htm).
 
8.         ADDITIONAL INFORMATION
 
NATO is committed to diversity and inclusion, and strives to provide equal access to employment, advancement and retention, independent of gender, age, nationality, ethnic origin, religion or belief, cultural background, sexual orientation, and disability. NATO welcomes applications of nationals from all member Nations, and strongly encourages women to apply.
 
Building Integrity is a key element of NATO’s core tasks. As an employer, NATO values commitment to the principles of integrity, transparency and accountability in accordance with international norms and practices established for the defence and related security sector. Selected candidates are expected to be role models of integrity, and to promote good governance through ongoing efforts in their work.
 
Due to the broad interest in NATO and the large number of potential candidates, telephone or e-mail enquiries cannot be dealt with.
 
Applicants who are not successful in this competition may be offered an appointment to another post of a similar nature, albeit at the same or a lower grade, provided they meet the necessary requirements.
 
The nature of this position may require the staff member at times to be called upon to travel for work and/or to work outside normal office hours.
 
The organization offers several work-life policies including Teleworking and Flexible Working arrangements (Flexitime) subject to business requirements.
 
Please note that the International Staff at NATO Headquarters in Brussels, Belgium is a non-smoking environment.
 
For information about the NATO Single Salary Scale (Grading, Allowances, etc.) please visit our website. Detailed data is available under the Salary and Benefits tab.

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