Vertical Video Producer
🔍 Belgium
- 📅
- 250597 Requisition #
1. SUMMARY
NATO’s Public Diplomacy efforts serve a vital function within the Alliance by communicating its purpose and priorities to audiences worldwide. In fulfilling this role, the Public Diplomacy Division (PDD) actively strengthens NATO’s public image, thereby fostering trust in and support for the Alliance. The Division also acts as coordinator for strategic communication activities across all NATO civilian and military bodies and commands.
The Digital, Multimedia and Brand Section is the PDD team responsible for landscape digital communication and brand management, including: strategic planning, campaign conception, marketing and distribution of content to engage the Alliance’s audiences in NATO missions, events, operations and activities. The section comprises teams that manage, respectively: content creation; campaigns and social media; and NATO’s communication technology and infrastructure, including NATO’s broadcast operations and the NATO website.
The incumbent is an excellent content creator and a keen visual communicator who is responsible for conceiving, scripting, presenting, and editing engaging and impactful presenter-led vertical content for @NATO social media channels. The topics range from complex political issues to military exercises and capabilities.
@NATO social media channels are a critical vector for achieving the Alliance’s communications objectives. In this context, the incumbent supports to foster dialogue with NATO and ensure our communication has the largest impact, including with non-familiar and young audiences.
Main responsibilities include:
- Content creation: Generating innovative and engaging content ideas aligned with NATO communication strategy and the @NATO social media strategy, with industry trends and with an audience-first approach, for platforms like Instagram;
- Scripting: Writing compelling and clear scripts for presenter-led social media content that is understandable to varied audiences;
- Presenting: Being the face of some of our content, delivering messages in an engaging and relatable manner on-camera;
- Filming: Being able to film autonomously using a smart phone or a camera;
- Editing: Editing video content using industry-standard software to produce professional social friendly content;
- Collaboration: Working hand in hand with the social media team, and closely with other stakeholders around the Alliance.
2. QUALIFICATIONS
ESSENTIAL
The incumbent must:
- possess a university degree from an institute of recognised standing preferably in journalism, communications, marketing, international affairs or related curriculum;
- have a minimum of 2 years of experience creating highly engaging content, including presenter-led videos, in a professional setting;
- demonstrate excellent on-camera presence and presentation skills;
- demonstrate excellent creativity and have proven expertise in engaging audiences through presenter-led vertical content;
- demonstrate ability to translate complex ideas into compelling social media content in line with the latest trends;
- be proficient in video editing for social media content;
- have expertise in evolving social media content trends and a strong understanding of their respective evolving technical requirements and use;
- be able to deliver content autonomously, under pressure of tight deadlines;
- possess the following minimum levels of NATO’s official languages (English/French): V (“Advanced”) in one; I (“Beginner”) in the other;
- be available to work outside normal office hours and to travel if required.
DESIRABLE
The following would be considered an advantage:
- international professional experience;
- keen political awareness and knowledge of current events;
- an interest and/or studies in international security issues;
- knowledge of NATO’s organisational structure and affiliated organisations;
- experience in localization for segmented international audiences;
- a higher level in NATO’s second language and/or knowledge of other NATO and/or partner country languages.
3.
Project Management
Organise and oversee all of the elements necessary to deliver projects of highest quality on time, including securing all production logistics. Apply and support assessments to continue to improve the way the Division reaches different target audiences.
Information Management
Contribute to team planning and reporting. Coordinate social media content through the approval process.
Stakeholder Management
Participate in a network of contacts, including internal and external information providers and key actors in the field of public diplomacy, in order to ensure the correct messaging in NATO content. Work with the social media team and other stakeholders to coordinate outreach. Develop relationships with NATO and Allied digital communicators to improve our community management, synergy and collaboration with a global network of social media accounts.
Expertise Development
Explore and research new methods and the evolution of media tools and social content. Evaluate the use and application of these methods in the framework of PDD's strategic objectives. Inform and advise the Division’s senior management and the social media team, and the Public Diplomacy sections working in analysis and research, on the use of new methods and propose improvements to existing methods. Contribute and plan for social media content for the enterprise platforms and channels in a coordinated way striving for further integration of the Division’s social media outputs. Contribute to novel ways of engaging users in NATO’s story through social media.
Knowledge Management
Assist in the coordination efforts within the Section and across the Public Diplomacy Division and the Organization to ensure that appropriate knowledge management systems and mechanisms are in place.
Perform any other related duty as assigned.
4. INTERRELATIONSHIPS
The incumbent reports to the Head of Multimedia under the overall guidance of the Head of Unit, Content. The incumbent is also required to maintain close working relationships with other teams in PDD and with points of contact NATO-wide, as well as external contractors.
Direct reports: N/a
Indirect reports: N/a.
5. COMPETENCIES
The incumbent must demonstrate:
- Achievement: Works to meet standards;
- Analytical Thinking: Sees basic relationships;
- Clarity and Accuracy: Checks own work;
- Conceptual Thinking: Sees patterns based on life/work experience;
- Customer Service Orientation: Takes personal responsibility for correcting problems;
- Empathy: Reads non-verbal cues and understands meanings;
- Impact and Influence: Takes multiple actions to persuade;
- Initiative: Is decisive in a time-sensitive situation;
- Teamwork: Cooperates.
7. USEFUL INFORMATION REGARDING APPLICATION AND RECRUITMENT PROCESS
Please note that we can only accept applications from nationals of NATO member countries. Applications must be submitted using e-recruitment system, as applicable:
- For NATO civilian staff members only: please apply via the internal recruitment portal (link);
- For all other applications: www.nato.int/recruitment
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More information about the recruitment process and conditions of employment, can be found at our website (http://www.nato.int/cps/en/natolive/recruit-hq-e.htm)
Appointment will be subject to receipt of a security clearance (provided by the national Authorities of the selected candidate), approval of the candidate’s medical file by the NATO Medical Adviser, verification of your study(ies) and work experience, and the successful completion of the accreditation and notification process by the relevant authorities.
NATO will not accept any phase of the recruitment and selection prepared, in whole or in part, by means of generative artificial-intelligence (AI) tools, including and without limitation to chatbots, such as Chat Generative Pre-trained Transformer (Chat GPT), or other language generating tools. NATO reserves the right to screen applications to identify the use of such tools. All applications prepared, in whole or in part, by means of such generative or creative AI applications may be rejected without further consideration at NATO’s sole discretion, and NATO reserves the right to take further steps in such cases as appropriate.
8. ADDITIONAL INFORMATION
NATO is committed to diversity and inclusion, and strives to provide equal access to employment, advancement and retention, independent of gender, age, nationality, ethnic origin, religion or belief, cultural background, sexual orientation, and disability. NATO welcomes applications of nationals from all member Nations, and strongly encourages women to apply.